Any regular trade show exhibitor knows that a good trade show booth doesn’t come cheap. In fact, some of them can be pretty darn expensive. Fortunately, if you treat your booth right and take time to maintain it, it should last you for years and years to come.
Want to get the most out of your trade show booth investment? Follow these six easy steps for booth maintenance:
1. Always use a carrying case. Travel is extremely dangerous for a trade show booth. It easily can get dropped, slammed into a wall or caught in the rain, rendering it completely useless. Safeguard you booth by using a carrying case at all time during travel.
2. Thoroughly clean it after every show. When you’re done exhibiting, wipe down all elements of your booth with a damp cloth, and completely dry it before taking it down and packing it away. This can help prevent dirt, dust and grime from building up on your displays.
3. Take your booth down with care. Even if you’re in a hurry, take your time when tearing down your booth. Fold up each and every piece as it’s meant to be folded, detach add-ons and smaller parts, and roll up banners and signage properly. You don’t want to end up with unsightly creases or breaks the next time you pull your booth out. Plus, you can inspect each piece as you deconstruct and see if any part of your booth will need maintenance or repair before your next show.
4. Be careful where you store it. Always store your booth in a climate-controlled environment. Heat can warp your displays, make colors fade and have other damaging effects on your booth. You’ll also want to be sure no rodents or bugs can get to your displays in storage either, as they could chew on our burrow holes in your booth.
5. Look into shipping options. If you’re traveling a long distance to and from a show, consider shipping your trade show booth professionally. This can help prevent any damage from occurring while in transit. If you attend trade shows frequently, you can plan ahead and try storing your display at a facility located midway between two trade show cities so you can minimize your shipping costs.
6. Get professional help. When in doubt, always contact a professional trade show booth manufacturer to help store and maintain your pieces. Often, they can even provide repair services if pieces of your booth need fixing.
By using these six tips and properly caring for and maintaining your trade show booth, you can ensure it lasts your company for many years (and many shows) to come.
Guest blog post: Ballance Display manufactures custom portable trade show exhibits and marketing displays, display graphics, and other light weight accessories.”
International trade shows offer terrific opportunities for growing and establishing your global contacts and clients. You will gain exposure to many potential international suppliers and colleagues, distributors and more in one place. Maximize your investment by following the tips below:
1. Act global – English may be considered a universal language (by Americans) but you could benefit greatly by having a translator present at your exhibit.
At a minimum, translate your marketing materials and product information into your prospective clients’ native languages. Translated presentations give an opportunity to potential international prospects to comprehend your product benefits and the technical details of your amazing product. Overall, allowing them to understand the value of you and your company.
This small addition to your marketing materials will make international guests feel welcome and respected. Even if you do not speak their language, if you attempt to communicate in their native tongue you will be held in much higher esteem.
2. Mind your manners – Welcome, welcome, welcome your visitors to your trade booth. Offer them comfort, they have been walking and talking to many exhibitors. They may be tired and hungry. Some cultures are insulted if they are not offered a snack, beverage or a seat while learning more about what you do. Example: if you visit a Danish company, you will be in an inviting space, offered tea and cookies and made to feel very welcome. Also, be aware and recognize the role of women in some cultures and act appropriately.
3. Mirror body language – Americans are known to engage quickly, be matter of fact and “cut to the chase”. Some cultures are uncomfortable with that level of direct interaction.
o Follow their lead – if they bow, bow, allow them to extend their hand, do not stare or make direct eye contact if they are not.
o Try not to come off as strong and rude. Engage them personally, small talk is big!
4. Business cards – Company cards are essential and a valuable introduction. Again, create bi-lingual cards for your international prospects. Choose languages that are your targets’ or the domain country’s official language. Hand your card to the prospect with both hands; accept their card with both hands. Never write on the back of an associate’s card, this can be seen as very insulting and may even seal their minds that you are not getting the deal!
5. Follow up personally – Send a hand written note to your prospective clients or suppliers thanking them for their time and information. If you promised to send information, include it. This simple act will create a strong buyer/seller relationship, create respect and build your sales!
You will have successful interactions, confidence and increased sales using these tips. Happy Hunting!
About the Author:
Linda Richardson is the President and owner of All Clear Translations, LLC. Their translations and localization transform websites, software, technical manuals and marketing materials into all languages helping to increase your sales. Their unique process can include Plain English to help companies increase understanding and comprehension while reducing translation and production costs of manuals. Their audio voice-over technologies enable spoken and written communication in many languages. Email Linda at linda@allcleartranslations and visit their website http://www.allcleartranslations.com
Are you aware that there are prospects walking the trade show floor who might be afraid to walk into specific exhibits. It happens more frequently than you would imagine. In reality, it may be going on at the display right next to yours. Prospects who are fearful might blame it on some previous experience, when they might have been ‘strong-armed’ into making a purchasing decision.
How can this happen? Just what possible way could there be to bully visitors into buying something unwillingly?
The simple truth is that not all the ‘people pleasers’ at a trade show are booth staff. Quite a few are wandering the aisle, as visitors. Whenever these kinds of people come across an excessively, unrelenting salesperson, they can be bullied into a sale. That’s certainly not the method you want to advocate to do business.
Alternatively, you want educate your booth staff to use a needs-focused strategy. By simply engaging prospects in a dialogue, questioning and hearing rather than blabbing, and seriously focusing on resolving the attendee’s concerns, you are a great deal more likely to make a sale whenever the attendee is satisfied.
The key to this is five questions, the Familiar Five that really should be a part of virtually every sales discussion:
Precisely what does the prospect need to have? Do they really have complications with their current providers? Could they be trying to make do with an item that doesn’t specifically meet
their wants? Conceivably the item runs properly, but it’s too costly. You need this answer before you start working on various other things.
Why would your company be the perfect one to match the prospects’ needs? When they point out persistent technical problems, do you really offer 24/7 help? Assuming they
need to have a size 4 widget, does your small business produce them?
Partnerships are the answer to business. At the same time, our mobile society has changed the world, and rapid staff turnover is definitely a reality of life. Two companies might have had – or come close to a business connection in the past, only to have things not work out they way they wanted. Yet this point might be completely unknown to your booth team. Provide your staff with a bit of corporate history, together with selling facts that reflect how items have developed in the meanwhile.
Whenever your exhibit team expresses anything, prospects want to find out they are able to count on that as fact. Clients prefer to know you’ve got a background, and that you’ll maintain it once they do business with you. Feel free to use solid illustrations: While you might well be introducing new and creative products, let them know that you are still able to deliver parts, and service for previously produced products.
The way your small business conducts itself is becoming a lot more important to several of today’s buyers. Consumers want to avoid being tainted by association with any shady organizations. If an attendee refers to a pre-existing damaging newsmaker, suppress the urge to be protective. Alternatively, respond with a comment that presents your company’s strength and leadership. “We know that those types of things happen within our market, but we’ve found the more effective method certainly is the straight and narrow. That way we can remain focused on our customer and their needs.”
Undoubtedly, it’s a challenge to adjust to doing this into the thirty seconds you’ve got to spend with the typical visitor. The temptation could be to talk a lot quicker, trying to cram in as much information as you possibly can. But don’t. Your work is to get them chatting. Once a prospect begins talking, they are far more likely to invest additional time at your booth, and definitely less inclined to be frightened away.