6 Questions to Ask to Integrate Social Media Apps into Exhibit Space

These days when you’re comparing trade shows, you have a new factor to consider: whether the show offers an integrated platform for social media. These platforms, such as GoExpo and ChirpE, help link exhibitors and attendees in a new and exciting dimension.

When you consider these platforms, ask yourself the following six important questions:

1. How does the software bring together attendees and exhibitors?
ChirpE works by  integrating familiar applications and services, such as Twitter, LinkedIn, and FacebookGoExpo is proprietary, but offers newsletter capabilities and maps of the floorplan so attendees can easily find your booth.

2. What’s the learning curve?

You may not have much time to learn to use the interface. A well-designed, intuitive system should make things much easier.

3. What usage metrics does the software offer, and when are the results available?

Measurable effectiveness is vital. Look for software that gives you clear, targeted reports in a reasonable amount of time.

4. What support is offered?

In the midst of a busy trade show, you need reliable service. Find out what kinds of support are available and what the downtime is.

5. How about data format and backups?

If the software allows you to gather names for your mailing list, you will need a way to save that data—and in a format that lets you use it later.

6. What is the privacy policy?

You may be entrusting important company data, from customer lists to passwords, to a third party. Make sure the information is secure.

Susan Friedmann
For 25 years, Susan Friedmann, The Tradeshow Coach, has helped companies ramp up their trade show results with her unique ExhibitSmart (TM) Training System. International best-selling author of "Meeting and Event Planning for Dummies," "Riches in Niches: How to Make it BIG in a small Market," and many other titles.
Share

One Response to “6 Questions to Ask to Integrate Social Media Apps into Exhibit Space”

  1. Darlene A. Kemp says:

    ALthough this information was something I already knew, it is always good to have it brought up to the forefront. Thank you!

Trackbacks/Pingbacks


Leave a Reply