Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

David Meerman Scott and Brian Halligan present the most compelling case study in the history of social media and inbound marketing based on the band that pioneered it all.

Long before the terms ‘inbound marketing’ and ‘social media’ were coined, the Grateful Dead were using these strategies to become one of the most successful bands of all time. They made a series of difficult and often unpopular decisions in order to differentiate themselves from their competition by providing the highest quality service to their fans, not just a product.

Deadheads and marketing strategists David Meerman Scott and Brian Halligan explain how smart businesses can learn from one of the most successful rock bands of all time in MARKETING LESSONS FROM THE GRATEFUL DEAD (Wiley; $21.95; August 2010). The Grateful Dead broke almost every rule
in the music industry book and profited as a result. The lessons—and the effect the band had on the music industry and their fans—apply to businesses of all kinds.

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