A Meaningful Memento at Your Next Trade Show

Business headshots make a hit trade show giveaway

In chatting with you about trade show giveaways, I’ve encouraged you to get your money’s worth by placing value in whatever you choose as a trade show memento, by avoiding gimmicks and trinkets that end up decorating landfills, and by providing something that your busy clients and potential customers truly want and need. Something they will remember you for and that will put your company in the front row of their thinking when considering services and products such as yours.

The world is a blur of business entities. Entrepreneurs understand that thanks to personalized marketing forums such as social media, the individual counts. So much of contemporary business is carried on between people who never meet face to face that it’s beneficial to let your customers “see” you. Nothing achieves that better than a professional headshot, just like actors use in their portfolios.

A headshot makes you human, visible, real.

Not just a cyberspace entity. But who’s got time to track down a decent photographer, go to his studio, sit for a series of shots and wait for duplicates once the “right” pose is identified? Time is money and schedules are packed.

Enter one of the best giveaways I’ve seen: the headshot photo session in situ at your trade show booth. Thanks to my son, Dov, a professional photographer (www.dovfriedmannphotography.com), for suggesting this; it makes sense and it’s a savvy idea!

Team up with a photographer who does excellent business portraits, and have them present at your booth to shoot free headshots as your trade show giveaway. You’ll save people time and money, provide them with a truly useful business tool and they’ll never forget you!

Susan Friedmann, CSP, The Tradeshow Coach, internationally recognized exhibit marketing expert working with companies to increase their profitability at trade shows. Author: “Riches in Niches: How to Make it BIG in a small Market,” “The Complete Idiot’s Guide to Target Marketing,” “Meeting & Event Planning for Dummies” and many other titles. For more great information on trade show marketing strategies that work, and for a complimentary copy of “Exhibiting Success,” visit http://www.thetradeshowcoach.com. Click to download the “Riches in Niches” app.

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