Putting a Human Face on Virtual Trade Shows

There is little that charms us more than a warm smile, and a strong, friendly handshake when we greet someone. Even more so when that someone is a customer, supplier or prospect at a trade show where the show floor is overflowing with smiles and handshakes. But how many of them are truly sincere? To stand out from the crowd, yours must be the most authentic.

But what about virtual events that are remote, and therefore remove the human element? How can you replicate that genuine grin through cyberspace?

Begin by ensuring that your face appears in all aspects of your virtual world participation. People like to know what you look like when they start communicating with you virtually. Now, that doesn’t mean that you have to look like George Clooney or Penelope Cruz to take a good headshot! What counts is the way you convey your honesty, integrity and warmth. In fact, people who are too good-looking in photographs can often be a put-off to people. Studies have shown that people naturally trust other individuals who look average, and you feel you can relate to them.

Many times people use headshots that were taken years ago and if you met them in person, you’d hardly recognize them.  Rather than have a friend use a digital camera to take a quick snapshot, invest in a professional headshot, a business portrait using a photographer that knows how to bring out the best in you and knows your image must inspire confidence, but not be over-bearing.

Put your best, most sincere face forward and let your image make you human to the virtual world, including your corporate and personal websites, images on the social networking sites you use, such as LinkedIn, and on in your e-mail signatures.

In a world where we’re increasingly cut off from others, the human touch comes with being able to relate to a face.

Susan Friedmann, CSP, The Tradeshow Coach, internationally recognized exhibit marketing expert working with companies to increase their profitability at trade shows. Author: “Riches in Niches: How to Make it BIG in a small Market,” “The Complete Idiot’s Guide to Target Marketing,” “Meeting & Event Planning for Dummies” and many other titles. For more great information on trade show marketing strategies that work, and for a complimentary copy of “Exhibiting Success,” visit http://www.thetradeshowcoach.com. Click to download the “Riches in Niches” app.


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