Exhibiting Magic: 13 Awesome Quick Trade Show Fixes – Part 2

In the wonderful world of exhibiting, and as the trade show season starts up again don’t you yearn for that magic wand to give a quick magical fix to your tradeshow trials and tribulations.  Wouldn’t it be nice to have attendees motivated to flock to our booths because they wanted to and not because they had to?

The question is, “what magic can you perform on the trade show floor, to help captivate and charm your prospects’ with your products/services?”  The following seven tips are a continuation of last week’s article. I hope they will give you some more irresistible ideas to get those creative juices flowing:

7.    Expect the unexpected
Many of history’s greatest discoverers and inventors happened across their major discovery quite unexpectedly.  Often, they were looking for something else.  Remember Christopher Columbus set out looking for India, and lo and behold, look what he found!  What are the two most unexpected things that might mysteriously happen during your next exhibiting experience?

8.   Put magic into your thinking
When you ask yourself “what if” questions you stretch your thinking and plant the seeds for creative new ideas.  What if ghosts and goblins were to roam the show floor?  What if exhibit booths could fly around the show hall positioning themselves right in front of your major prospects?  What if people wearing special glasses were the only attendees able to see your exhibit display?  What if you tried this exercise?

9.    Slay a dragon
Dragons elicit fears, and fears often stand in the way of you doing new and creative things.  So many exhibitors fear uncharted territory.  You fear the unknown and you fear failure.  Take time to look at those fiendish creatures that hold you back from being and doing all you can before, during and after the show.  What dragons can you slay?

10.   Learn from others
There are countless people and situations you can learn from.  The key is being open and receptive, and in essence, being prepared to be a lifelong learner.  Look to the past and learn from historical figures, borrow ideas from innovators, learn from others’ mistakes, use ideas from the patterns and cycles in nature.  Where can you look for some magical theory?

11.    Transport people to another place
J.K. Rowling performed incredible magic transporting people around the world to the enchanted magical world of wizards, spells and mythical beasts in her Harry Potter series.  In fact there is a wealth of folklore, mythology and history that shimmers beneath the surface of her stories.
How can the magic you dream up transport your exhibiting program to another level?

12.    Go where others fear to tread
When you exercise the courage to do something different, you take a risk.  You have a risk muscle that you keep in shape through regular exercise.  It takes courage, a pioneering spirit and a sense of adventure to overcome the scary stuff and seek out unknown opportunities.  How can you exercise your risk muscle?

13.    Believe in your success
Thomas Edison once said, “The value of an idea lies in the using of it.”  Believe that the creative ideas you conjure up will bring you untold successes.

Now all you need do is wave your magic wand to put them into action.  Which ideas will you start with?

The moral of the article is to never get caught without your wand, as you never know when you might need it!

Susan Friedmann, CSP, The Tradeshow Coach, internationally recognized exhibit marketing expert working with companies to increase their profitability at trade shows. Author: “Riches in Niches: How to Make it BIG in a small Market,” “The Complete Idiot’s Guide to Target Marketing,” “Meeting & Event Planning for Dummies” and many other titles. For more great information on trade show marketing strategies that work, and for a complimentary copy of “Exhibiting Success,” visit http://www.thetradeshowcoach.com. Click to download the “Riches in Niches” app.


Leave a Reply