About Susan

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Susan Friedmann, CSP

Susan small photoFor over 25 years, Susan Friedmann, CSP, has traveled the world helping companies eager to ramp up their lackluster trade show exhibiting results.Working with organizations who want to grow their trade show marketing strategies, Susan offers trade show booth staff training programs that  increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.

Susan is an exciting, dynamic speaker who delivers top-notch presentations designed to inform, excite and motivate groups of every size.

A prolific author, Susan has written twelve books including “Meeting and Event Planning for Dummies,” “Riches in Niches: How to Make it BIG in a small Market,” made it to #1 in hot business books on Amazon.com, and her latest book, “The Complete Idiot’s Guide to Target Marketing.” Many of Susan’s books have been translated into several languages, and her trade show booth staff training materials are used worldwide.

She has appeared on a variety of radio talk shows and as a guest expert on CNN’s Financial Network and Bloomberg’s Small Business.

As quoted in major publication articles:

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Getting Down to (Show) Business

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“It’s Show Time — Trade Show Time, That Is”

“Your Strategy for Selling at Trade Shows”

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“Strong Arm Sales Stop Success Cold”

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“Beyond the Lemonade Stand”

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“Making the Most of Your Time”

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“Successful Tradeshow Demands Time, Work”

On Articles/Resources:

If you are interested in publishing/reprinting any article, you need to have the following byline:

Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows.

Author: “Riches in Niches: How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” www.TheTradeshowCoach.com & www.RichesInNiches.com