“Sinister Six” Body Language Habits: How Many Do Your Tradeshow Staffers Have?

How many of your booth staffers realize that the most important message they send is communicated without a single word being spoken? Body language is a critically important element of communication. The way we hold ourselves, from posture to hand position and our proximity to our peers can determine how successful we’ll be as exhibitors.

Here’s a quick checklist. How many of the following “Sinister Six” body language habits do your staffers have?

1.    Crossed Arms of Doom: Arms rigidly locked over the chest, a clear non-verbal cue that the arms’ owner doesn’t want to do any talking!
2.    Look at my Shoes!  Attention fixed on the carpet makes it easy to avoid meeting attendee’s eyes.
3.    Jiggle, jiggle, jingle: We’re not sure what’s so interesting in your pockets — but we really hope it’s change!  A signal of anxiety, nervousness, and poor stress management — not likely to inspire confidence in a prospect!
4.    I hope this table’s really strong: If you’re so tired that the table has to hold you up, you’re clearly too exhausted to talk to attendees.  Don’t lean on the furniture!
5.    Dance fever: Hopping from foot to foot, shuffling nervously, this little anxiety inspired jig makes us want to give you directions to the restroom — not our business.
6.    The classic fig leaf: It’s okay — you’re wearing pants.  You don’t need to ‘cover yourself’ from prying eyes!


Good News on the (Trade Show) Marketing Budget: Trends for 2010 – Part 2

What’s ahead for trade shows and other marketing efforts in 2010?

Last week, I referred you to the StrongMail “2010 Marketing Trends” survey which polled more than 1,000 business leaders across a wide range of industries about their marketing plans for the upcoming year. This week I’ll continue reviewing the trends.

Trend: Everybody is jumping on the social media bandwagon. A whopping 59% of surveyed companies will be increasing their social-media budgets. How many will be spending less? A mere 3%.

Social media has become the new essential tool for marketing.

3 things this means to you:

1.  Choose the right social networks. Twitter covers almost every audience. Facebook and Myspace pages work best for products with consumer appeal. LinkedIn groups are most appropriate for BtoB marketing.

2. Stay on message. The speed and flexibility of social media can be a huge advantage, but it can also be a pitfall. Set clear guidelines for all communications, and review the messages and results regularly.

3. Use social media to support trade show exhibits. Twitter, Facebook, and LinkedIn can allow you to increase the effectiveness of your trade show appearances. You’ll reap great benefits when you integrate social media into your overall marketing strategy.

“Twitter: Best Practices and Tips”
If you’ve felt like tweeting for quite some time now, but didn’t know where to start, this guide is for you.


Trade Show Training Tips: 3 Ways to Organize Your Trade Show Connections with Twitter Lists

Twitter is a fast way to reach thousands of people, but it has some issues. One is that a single tweet can easily get lost in the flood of new information. (Following Twitter has been likened to trying to get a drink of water from a firehose.) Now you can subdivide and organize your Twitter reading with a powerful new feature that will allow you to create and share smaller reading lists.

The new feature, Twitter Lists, is still in beta testing, but now is a good time to learn its secrets. You’ll find it  helpful during the peak of trade-show season. Follow these three guidelines:

1. Organize your trade show contacts with a Twitter List. Name it after the trade show, and encourage your customers to follow the list. In the frenetic trade-show atmosphere,  the list makes it easier for you to follow customers’ responses and concerns.

2. Make a list of your booth staff. Your customers can follow that list and get instant updates. It’s also a useful tool for ensuring that your staff members maintain a professional attitude even in the informal world of tweeting.

3. Have someone back at the office track the lists where your company tweets appear.  Check to see who is subscribing to your lists and your individual Twitter accounts. Track responses and complaints by list members, and deal with them immediately. That’s powerful customer service.