Virtual Trade Shows: Are You on Board Yet?

During the last decade the virtual world has transformed how we do business. Trade shows, once believed to be a physical realm in which suppliers and customers could shake hands and meet face to face, are now entering the virtual world. This is no longer a trend, but rather, the way of the future.

The list of benefits begins with the much lower cost. No airfares, hotel room charges or entertainment budgets. The less air travel that is undertaken, the better for our environment. And perhaps most pivotal is the time saved for people like you and me; we don’t have to be away from our office and family for several days, just being online for a set period.
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A Meaningful Memento at Your Next Trade Show

Business headshots make a hit trade show giveaway

In chatting with you about trade show giveaways, I’ve encouraged you to get your money’s worth by placing value in whatever you choose as a trade show memento, by avoiding gimmicks and trinkets that end up decorating landfills, and by providing something that your busy clients and potential customers truly want and need. Something they will remember you for and that will put your company in the front row of their thinking when considering services and products such as yours.

The world is a blur of business entities. Entrepreneurs understand that thanks to personalized marketing forums such as social media, the individual counts. So much of contemporary business is carried on between people who never meet face to face that it’s beneficial to let your customers “see” you. Nothing achieves that better than a professional headshot, just like actors use in their portfolios.

A headshot makes you human, visible, real. Continue reading…


How to Tune into the Most Popular Tradeshow Radio Station: 3 Steps to Pump Up Your Success Volume

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WII-fm plays everywhere all the time, but on the tradeshow floor listenership is at its peak. WII-fm, better known as “What’s In It for me,” resonates loud and clear among tradeshow attendees as they walk up and down the aisles, attend educational sessions, and networking events.

The Problem:
Most exhibitors only tune into their own WII-fm channel, which means they just think about themselves, their products/services. How do I know this? It’s blatantly obvious. Nine times out of ten, when I hear an exhibitor presentation, they can’t wait to shake hands, introduce themselves (that’s already a good exhibitor), and then launch into their verbal barrage (static) of what they have to offer, giving little, or no heed to whether or not a need exists.

The Solution:
The solution, like many things, is simple, but not easy.  Here are three steps to follow to help get rid of the static and pump up the success volume:
Step 1: Lower the volume on your WII-fm channel and tune into your prospect’s WII-fm channel.
Step 2: Ask questions to uncover needs, and discover what’s most important to your prospect.
Step 3: Listen to the answers (this is tough), then take this valuable information, and tailor it to fit your product/service presentation or demonstration.

To make sure this three-step volume pumping process works successfully, use some tradeshow booth staff training prior to the show as and integral part of your pre-show planning, and preparation. Your team, like actors on a stage, need preparation, and practice (learning how to listen), which means knowing what to do, and how to do it, to help guarantee successful results. Don’t assume they know!

Susan Friedmann, CSP, The Tradeshow Coach, internationally recognized exhibit marketing expert working with companies to increase their profitability at trade shows. Author: “Riches in Niches: How to Make it BIG in a small Market,” “The Complete Idiot’s Guide to Target Marketing,” “Meeting & Event Planning for Dummies” and many other titles. For more great information on trade show marketing strategies that work, and for a complimentary copy of “Exhibiting Success,” visit Click to download the “Riches in Niches” app.