Virtually Attired: 7 Tips to Dress for Cyberspace Success

First impressions matter, virtually or in-person. “Your appearance, makeup, hair and clothes are as important as your smile. When you project an image of confidence, you are more likely to succeed in business and social relationships,” according New York image consultants.

Whether you’re seen or not, participating in a virtually event doesn’t mean that you have to forget about how you look.

Nowadays, with office-casual attire accepted in most corporate environments, and given that you can work from home in your PJs (if you feel like it), you might under-estimate the value of business attire in a virtual meeting or event environment. Lazing around in PJs or shorts and a tee-shirt with tousled hair makes you look and feel unprofessional. Even if you’re not on video during your virtual event, the way you look definitely affects the way you perform, speak and think!

Check out The CBS Interactive business network’s savvy video about dressing for business.

When you attend a virtual event where you’re seen by your colleagues, consider the following seven tips to make sure that you come across professionally and feel good doing it:

  1. Focus on the upper half of your body since head and shoulders are usually the most visible on a webcam.
  2. Make sure that the background around you is neat and tidy.
  3. Dress professionally. Your attire and grooming are important for you to feel and act more business-like.
  4. Make sure that your hair is clean and styled, teeth brushed and face washed and/or shaved. Women, if you normally wear make-up, apply it as usual, and use some powder to get rid of any of those shiny spots.
  5. Sit up straight. It shows that you’re interested and paying attention, plus, good posture helps keep your energy level up.
  6. Wear a plain shirt or top, or one that has a small insignificant design. Heavily patterned, brightly colored, or too detailed-oriented garments will distract your audience away from your message.
  7. Avoid gaudy jewelry like large earrings and chunky necklaces – another major distraction.

The Golden Rule is that “understated works best.” However, even though you’re concentrating more on the upper part of your body, don’t ignore the lower half.  If you dress the part, you’ll be the part, geared up for your virtual event success.

Susan Friedmann, CSP, The Tradeshow Coach, internationally recognized exhibit marketing expert working with companies to increase their profitability at trade shows. Author: “Riches in Niches: How to Make it BIG in a small Market,” “The Complete Idiot’s Guide to Target Marketing,” “Meeting & Event Planning for Dummies” and many other titles. For more great information on trade show marketing strategies that work, and for a complimentary copy of “Exhibiting Success,” visit Click to download the “Riches in Niches” app.


Virtual Trade Shows: Are You on Board Yet?

During the last decade the virtual world has transformed how we do business. Trade shows, once believed to be a physical realm in which suppliers and customers could shake hands and meet face to face, are now entering the virtual world. This is no longer a trend, but rather, the way of the future.

The list of benefits begins with the much lower cost. No airfares, hotel room charges or entertainment budgets. The less air travel that is undertaken, the better for our environment. And perhaps most pivotal is the time saved for people like you and me; we don’t have to be away from our office and family for several days, just being online for a set period.
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Are You Really Listening? 6 Trade Show Booth Staff Habits to Avoid

We’ve all been given two ears and one mouth. The question is, “do your people know how to use them in a 2:1 ratio on the tradeshow floor?”

Here are six habits that really upset visitors to your booth.  They all let visitors know that your company representative isn’t really listening to them:

1.  Doing all the talking.

2.  Interrupting when another person is talking.

3.  Never looking at the person talking.

4.  Playing with something in your hands or jangling coins in your pocket.

5.  Keeping a poker face so visitors don’t know whether you understand them.

6.  Being too serious and never smiling.

Change habits takes practice and time.  Awareness is the initial stage.  This is opportunity for your team members to help each other.

Seek help to find out what listening habits you are unaware of, and what you need to do to overcome them to be more effective.

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