20 articles
Most exhibit briefs open with what the company wants to say. The better brief opens with what a tired attendee needs in the three seconds they give you from the aisle. Booth design is not a shrine to…
Read article →Posted in Articles, Before the Show, During the Show, Tips & Resources on 30. Sep, 2010 In a recent coaching session, my client started telling me all about the different products he was going to be showing at…
Read article →Posted in Articles, Before the Show, During the Show on 16. Sep, 2010 In the wonderful world of exhibiting, and as the trade show season starts up again don’t you yearn for that magic wand to give a…
Read article →Posted in Articles, Before the Show, During the Show on 09. Sep, 2010 In the wonderful world of exhibiting, and as the trade show season starts up again don’t you yearn for that magic wand to give a…
Read article →Posted in Articles, During the Show on 02. Sep, 2010 A resounding “yes” if you are Apple or are an Apple supplier. If you’re anyone else, “definitely not.” Why am I so against this new and exciting addition…
Read article →Posted in During the Show, Tips & Resources on 25. Aug, 2010 First impressions matter, virtually or in-person. “Your appearance, makeup, hair and clothes are as important as your smile. When you project an image of confidence, you…
Read article →Posted in Articles, During the Show on 12. Aug, 2010 There is little that charms us more than a warm smile, and a strong, friendly handshake when we greet someone. Even more so when that someone is a…
Read article →Posted in During the Show on 28. Jul, 2010 Business headshots make a hit trade show giveaway In chatting with you about trade show giveaways, I’ve encouraged you to get your money’s worth by placing value in whatever…
Read article →Posted in During the Show, Tips & Resources on 01. Jul, 2010 A recent Gillette Survey of 500 HR professionals revealed that 84% agree that well-groomed employees climb the corporate ladder faster than those who are not well-groomed.…
Read article →Posted in Before the Show, During the Show on 24. Jun, 2010 WII-fm plays everywhere all the time, but on the tradeshow floor listenership is at its peak. WII-fm, better known as “What’s In It for me,” resonates…
Read article →In Part 1 I talked about three of the six senses or “right-brain directed aptitudes,” that Daniel Pink refers to in his best-selling book, “A Whole New Mind” – namely, design, story, and symphony. This week I’ll share…
Read article →Two weeks ago, I offered you a challenge – “how to avoid being invisible on the trade show floor.” One of the three ways I shared is to “be different.” This week I was re-reading one of my…
Read article →We’ve all been given two ears and one mouth. The question is, “do your people know how to use them in a 2:1 ratio on the tradeshow floor?” Here are six habits that really upset visitors to your…
Read article →“Our products cost so much more than our competitors. How in the world do we convince attendees to check us out, when everyone’s so focused on the bottom line?” The question could come from any industry, and it’s…
Read article →How many of your booth staffers realize that the most important message they send is communicated without a single word being spoken? Body language is a critically important element of communication. The way we hold ourselves, from posture…
Read article →Remember the old saying, “If you can’t say anything nice, don’t say anything at all?” It might have been good manners while you were growing up, but does the same hold true in the cut throat business world…
Read article →A few weeks ago I watched on Twitter as a marketer committed social media suicide. Within hours after someone tweeted about having a severe, nearly fatal allergic reaction, she received a marketing message from a company that sells…
Read article →Are you part of a unique group who can share what you do in ten words or less? The one-liner, elevator speech, company pitch, call it what you want, nonetheless, it’s a powerful way for you to deliver…
Read article →In my tradeshow training programs, I’ve always encouraged my clients’ exhibiting team to be 100% scripted and 100% flexible when it comes to interacting with booth visitors. What I mean by this is, you need to know what…
Read article →“I’ve never seen so many nasty attendees,” said one client, fresh from a trade show. Others have confirmed that complaints and rude remarks are up. Whether this is a general cultural trend, a product of economic stress, or…
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