38 articles
From the aisle, a custom booth looks like a finished idea. From our Cincinnati shop, it is a sequence—and skipping a step is how show-site miracles turn into show-site invoices. 1. Design against a goal We start with…
Read article →Posted in Articles, Before the Show, During the Show, Tips & Resources on 30. Sep, 2010 In a recent coaching session, my client started telling me all about the different products he was going to be showing at…
Read article →Posted in During the Show, Tips & Resources on 25. Aug, 2010 First impressions matter, virtually or in-person. “Your appearance, makeup, hair and clothes are as important as your smile. When you project an image of confidence, you…
Read article →Posted in Tips & Resources on 16. Jul, 2010 David Meerman Scott and Brian Halligan present the most compelling case study in the history of social media and inbound marketing based on the band that pioneered it all.…
Read article →When you attend the tradeshow for the tradeshow industry, you expect to see and experience the best of the best. It hurts to admit it, but however exciting the products and activities on the TS2 trade show floor…
Read article →Posted in Tips & Resources on 08. Jul, 2010 In just a few short days the “who’s who” of the exhibiting world will be gathering in Boston at the Boston Convention Center for the major trade show for…
Read article →Posted in During the Show, Tips & Resources on 01. Jul, 2010 A recent Gillette Survey of 500 HR professionals revealed that 84% agree that well-groomed employees climb the corporate ladder faster than those who are not well-groomed.…
Read article →Do your booth staffers know what information they need to collect for a quality lead? How do you define a quality lead? Yesterday, in a brilliant webinar, (sponsored by iLeads and Leadature), “Trade Show Follow-up: The Ultimate Competitive…
Read article →In Part 1 I talked about three of the six senses or “right-brain directed aptitudes,” that Daniel Pink refers to in his best-selling book, “A Whole New Mind” – namely, design, story, and symphony. This week I’ll share…
Read article →Two weeks ago, I offered you a challenge – “how to avoid being invisible on the trade show floor.” One of the three ways I shared is to “be different.” This week I was re-reading one of my…
Read article →Posted in Tips & Resources on 20. May, 2010 Spring is a time when we brush off the winter blahs and just feel the urge to be active. It’s a time when we wake up our body, mind…
Read article →What do you do when you’re down to your last brochure? While it’s true that the vast majority of marketing materials distributed at trade shows and conventions wind up in the trash long before the attendee gets on…
Read article →We’ve all been given two ears and one mouth. The question is, “do your people know how to use them in a 2:1 ratio on the tradeshow floor?” Here are six habits that really upset visitors to your…
Read article →“Our products cost so much more than our competitors. How in the world do we convince attendees to check us out, when everyone’s so focused on the bottom line?” The question could come from any industry, and it’s…
Read article →How many of your booth staffers realize that the most important message they send is communicated without a single word being spoken? Body language is a critically important element of communication. The way we hold ourselves, from posture…
Read article →Remember the old saying, “If you can’t say anything nice, don’t say anything at all?” It might have been good manners while you were growing up, but does the same hold true in the cut throat business world…
Read article →A few weeks ago I watched on Twitter as a marketer committed social media suicide. Within hours after someone tweeted about having a severe, nearly fatal allergic reaction, she received a marketing message from a company that sells…
Read article →Are you part of a unique group who can share what you do in ten words or less? The one-liner, elevator speech, company pitch, call it what you want, nonetheless, it’s a powerful way for you to deliver…
Read article →On February 23rd I’m going to experience another first. Dennis Shiao, Director of Marketing at InXpo, and I will be presenting together at the Virtual Edge Summit, to be held at the Santa Clara Convention Center, February 22-23,…
Read article →Let me ask you, are your tradeshows getting enough of your love and attention? As we celebrate Valentine’s Day, love and affection is in the air, and it makes me wonder how much heart exhibitors really put into…
Read article →The 21st Winter Olympics are about the start. The buzz of activities and all the arrangements are reaching a crescendo in preparation for the Opening Ceremony. However, all is not exactly as planned. The weather is causing havoc…
Read article →In my tradeshow training programs, I’ve always encouraged my clients’ exhibiting team to be 100% scripted and 100% flexible when it comes to interacting with booth visitors. What I mean by this is, you need to know what…
Read article →WII-fm plays everywhere all the time, but on the tradeshow floor listenership is at its peak. WII-fm, better known as “What’s In It for me,” resonates loud and clear among tradeshow attendees as they walk up and down…
Read article →This the fourth and final part of our Trends for 2010 tips. Today, I’m focusing on five rules to help you leverage technology to add to your trade show success. 1. Online is not an add-on. The virtual…
Read article →I was inspired to write this blog today after reading a chapter in Carmine Gallo’s book “Fire Them Up!.” In it he talks about three types of communicators, “the blah, the mediocre and the inspirational.” The first thing…
Read article →These days when you’re comparing trade shows, you have a new factor to consider: whether the show offers an integrated platform for social media. These platforms, such as GoExpo and ChirpE, help link exhibitors and attendees in a…
Read article →What’s ahead for trade shows and other marketing efforts in 2010? Last week, I referred you to the StrongMail “2010 Marketing Trends” survey which polled more than 1,000 business leaders across a wide range of industries about their…
Read article →In November the StrongMail “2010 Marketing Trends” survey polled more than 1,000 business leaders across a wide range of industries about their marketing plans for the upcoming year. For the next few weeks, we’ll be discussing those trends…
Read article →For years Internet search engines ignored Twitter and Facebook. But now Twitter and Facebook are indexed as rapidly as they are updated. This makes social media an even more important tool for you to use for your trade…
Read article →In the fraught atmosphere of a trade show, your booth staff may not always remember to thank service people or complaining customers. According to a recent study through the American Marketing Assn., it states that customer gratitude enhances…
Read article →In the end-of-year summations, the one statistic that rankles most is the lead not followed. You developed the lead at a trade show, handed off the information to the Sales department, and they did nothing with it. According…
Read article →Twitter is a fast way to reach thousands of people, but it has some issues. One is that a single tweet can easily get lost in the flood of new information. (Following Twitter has been likened to trying…
Read article →Streaming a video on your company web site is just the beginning. Long after the trade show is over, you can use that footage in creative ways to market your business. Use these four tips to help plan…
Read article →For years, keynote speeches and major product announcements have been shown live to audiences who cannot attend a trade show. Now you can use cutting-edge technology to create streaming video from your trade show booth—and you don’t need…
Read article →With the rise of virtual events in the marketplace, many show organizers and meeting planners are wondering how they could work together with their current physical event. Realize that virtual events are here to stay, and you should…
Read article →“I’ve never seen so many nasty attendees,” said one client, fresh from a trade show. Others have confirmed that complaints and rude remarks are up. Whether this is a general cultural trend, a product of economic stress, or…
Read article →When times are hard, most companies trim unnecessary spending. All too often, marketing and advertising go on the chopping block, and trade shows, together with trade show training, are considered an expendable luxury. Wrong! To fight this trend,…
Read article →Do you know what do trade shows and Twitter have in common? Both allow you to make personal connections with potential clients while building their confidence in you and your brand. Neither one is an appropriate place for…
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